One common mistake most business owners make is not being prepared for a new month of business. We tend to get caught up in the high of a few weeks of good sales and that becomes our expectation. Depending on the type of business your in this could be the norm. However, when looking at it realistically this is often not the case. So how do you get over the down in the dump month? Simple. You start by planning.
Preparing for a new month includes a few factors:
- Make sure your finances are inline. Keeping track of your monthly expenses helps you stay on track. Knowing the cost it will take to run your business from month to month keeps you on top.
- Compare previous year sales. If you’ve been in business for a while, you have a track record. The goal of a business is to be better each year. Keeping track of previous year sales helps you project the outcome of the current month. You can also use this to determine where you may have gone wrong.
- Focus on key dates. These are important dates you’ve set to promote your business. These can be anything from one day sales to percent off sales, open house, free service promotion, holiday specials, etc.
- Set the network. In business, we must always remember that there is no competition in the word team. Networking requires being able to build a team through communication, such as sharing ideas or even client work. A network is more beneficial to a business than having direct employees.
- Update social platforms. Okay, so what’s the point of having a business social media page if you don’t use it. One of the easiest and cheapest ways to grow your business is through social media. Keeping your followers and clients in the loop of what your business has to offer is the best way to guarantee reaching your monthly goal.
- Meet with your team. If you have a strong supportive team behind your brand, you’re definitely on your way to success. However, it is important to remember that your business doesn’t run without you. So if your team has no idea of what is taking place, they have no way to contribute. By now, your team should be well equipped with the information or resources they need to follow through.
If you’ve been in business for at least a year, the expectation is to be better than the year before. If you’ve been making at least steady progress, you’re on a roll. Remember, Rome wasn’t built overnight. It takes time and dedication to build a successful business. If you don’t believe it, take a look at some of the success stories of the people you model.
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